Free MCQs with Answers | Military Brat Defence Academy

Q: ________…goods are purchased on a regular basis.

Correct Answer: A. Staple. The correct answer is A: Staple.

Q: ________.goods are purchased without any planning or search effort.

Correct Answer: B. Impulse. The correct answer is B: Impulse.

Q: Yellow goods include ________…goods.

Correct Answer: B. White & brown. The correct answer is B: White & brown.

Q: American expression for fast moving consumer goods is________.goods.

Correct Answer: C. Red. The correct answer is C: Red.

Q: Air conditioners are an example of ________.goods.

Correct Answer: B. White. The correct answer is B: White.

Q: Trading down is a method of product line modification by.

Correct Answer: C. Quality variation. The correct answer is C: Quality variation.

Q: Trading up is a method of product line modification by.

Correct Answer: C. Quality variation. The correct answer is C: Quality variation.

Q: Which is not a level of brand loyalty.

Correct Answer: D. Brand equity. The correct answer is D: Brand equity.

Q: Which of the following is not a component of brand equity.

Correct Answer: D. Brand cohorts. The correct answer is D: Brand cohorts.

Q: Brands add value for both customers and the firm by

Correct Answer: C. Both. The correct answer is C: Both.

QID #2413 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

________…goods are purchased on a regular basis.

Correct Answer: A. Staple
The correct answer is A: Staple.

Question: ________…goods are purchased on a regular basis.

A. Staple

B. Impulse

C. Emergency

D. None of these

Correct Answer: A. StapleExplanation: The correct answer is A: Staple.

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QID #2412 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

________.goods are purchased without any planning or search effort.

Correct Answer: B. Impulse
The correct answer is B: Impulse.

Question: ________.goods are purchased without any planning or search effort.

A. Staple

B. Impulse

C. Emergency

D. None of these

Correct Answer: B. ImpulseExplanation: The correct answer is B: Impulse.

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QID #2411 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Yellow goods include ________…goods.

Correct Answer: B. White & brown
The correct answer is B: White & brown.

Question: Yellow goods include ________…goods.

A. Red & white

B. White & brown

C. Orange & red

D. White & orange

Correct Answer: B. White & brownExplanation: The correct answer is B: White & brown.

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QID #2410 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

American expression for fast moving consumer goods is________.goods.

Correct Answer: C. Red
The correct answer is C: Red.

Question: American expression for fast moving consumer goods is________.goods.

A. Brown

B. White

C. Red

D. Orange

Correct Answer: C. RedExplanation: The correct answer is C: Red.

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QID #2409 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Air conditioners are an example of ________.goods.

Correct Answer: B. White
The correct answer is B: White.

Question: Air conditioners are an example of ________.goods.

A. Brown

B. White

C. Red

D. Orange

Correct Answer: B. WhiteExplanation: The correct answer is B: White.

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QID #2408 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Trading down is a method of product line modification by.

Correct Answer: C. Quality variation
The correct answer is C: Quality variation.

Question: Trading down is a method of product line modification by.

A. Product line expansion

B. Product line contraction

C. Quality variation

D. None of these

Correct Answer: C. Quality variationExplanation: The correct answer is C: Quality variation.

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QID #2407 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Trading up is a method of product line modification by.

Correct Answer: C. Quality variation
The correct answer is C: Quality variation.

Question: Trading up is a method of product line modification by.

A. Product line expansion

B. Product line contraction

C. Quality variation

D. None of these

Correct Answer: C. Quality variationExplanation: The correct answer is C: Quality variation.

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QID #2406 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Which is not a level of brand loyalty.

Correct Answer: D. Brand equity
The correct answer is D: Brand equity.

Question: Which is not a level of brand loyalty.

A. Brand preference

B. Brand recognition

C. Brand insistence

D. Brand equity

Correct Answer: D. Brand equityExplanation: The correct answer is D: Brand equity.

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QID #2405 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Which of the following is not a component of brand equity.

Correct Answer: D. Brand cohorts
The correct answer is D: Brand cohorts.

Question: Which of the following is not a component of brand equity.

A. Brand awareness

B. Brand association

C. Brand loyalty

D. Brand cohorts

Correct Answer: D. Brand cohortsExplanation: The correct answer is D: Brand cohorts.

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QID #2404 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Brands add value for both customers and the firm by

Correct Answer: C. Both
The correct answer is C: Both.

Question: Brands add value for both customers and the firm by

A. Facilitating purchase

B. Establish loyalty

C. Both

D. and (b). d) None of these

Correct Answer: C. BothExplanation: The correct answer is C: Both.

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QID #2403 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

The only revenue producing element in the marketing mix is.

Correct Answer: B. Price
The correct answer is B: Price.

Question: The only revenue producing element in the marketing mix is.

A. Product

B. Price

C. Place

D. Promotion

Correct Answer: B. PriceExplanation: The correct answer is B: Price.

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QID #2402 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Which of the following is not a limitation of branding

Correct Answer: B. It reduces selling efforts
The correct answer is B: It reduces selling efforts.

Question: Which of the following is not a limitation of branding

A. It is expensive

B. It reduces selling efforts

C. It promotes unfair competition

D. It leads to brand monopoly

Correct Answer: B. It reduces selling effortsExplanation: The correct answer is B: It reduces selling efforts.

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QID #2401 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

brands indicate only the product category

Correct Answer: C. Generic
The correct answer is C: Generic.

Question: brands indicate only the product category

A. Dealer

B. Licensed

C. Generic

D. Individual

Correct Answer: C. GenericExplanation: The correct answer is C: Generic.

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QID #2400 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Brands owned and developed by producers are known as

Correct Answer: A. Manufacturer brands
The correct answer is A: Manufacturer brands.

Question: Brands owned and developed by producers are known as

A. Manufacturer brands

B. Individual brands

C. Family brands

D. Dealer

Correct Answer: A. Manufacturer brandsExplanation: The correct answer is A: Manufacturer brands.

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QID #2399 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Trade mark is a ________________

Correct Answer: B. Registered brand
The correct answer is B: Registered brand.

Question: Trade mark is a ________________

A. Name

B. Registered brand

C. Symbol

D. Design

Correct Answer: B. Registered brandExplanation: The correct answer is B: Registered brand.

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QID #2398 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Products designed to meet global segments

Correct Answer: D. Global Products
The correct answer is D: Global Products.

Question: Products designed to meet global segments

A. Local Products

B. Multinational Products

C. International Products

D. Global Products

Correct Answer: D. Global ProductsExplanation: The correct answer is D: Global Products.

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QID #2397 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Products seen as only suitable in one single market

Correct Answer: A. Local Products
The correct answer is A: Local Products.

Question: Products seen as only suitable in one single market

A. Local Products

B. Multinational Products

C. International Products

D. Global Products

Correct Answer: A. Local ProductsExplanation: The correct answer is A: Local Products.

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QID #2396 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Products seen as having extension potential into other markets

Correct Answer: D. Global Products
The correct answer is D: Global Products.

Question: Products seen as having extension potential into other markets

A. Local Products

B. Multinational Products

C. International Products

D. Global Products

Correct Answer: D. Global ProductsExplanation: The correct answer is D: Global Products.

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QID #2395 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Products adapted to the perceived unique characteristics of national markets

Correct Answer: A. Local Products
The correct answer is A: Local Products.

Question: Products adapted to the perceived unique characteristics of national markets

A. Local Products

B. Multinational Products

C. International Products

D. Global Products

Correct Answer: A. Local ProductsExplanation: The correct answer is A: Local Products.

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QID #2394 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Anything that has the ability to satisfy a consumer need is known as________

Correct Answer: A. Price
The correct answer is A: Price.

Question: Anything that has the ability to satisfy a consumer need is known as________

A. Price

B. Package

C. Product

D. Promotion

Correct Answer: A. PriceExplanation: The correct answer is A: Price.

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Free MCQs with Answers | Military Brat Defence Academy

________…goods are purchased on a regular basis.

________.goods are purchased without any planning or search effort.

Yellow goods include ________…goods.

American expression for fast moving consumer goods is________.goods.

Air conditioners are an example of ________.goods.

Trading down is a method of product line modification by.

Trading up is a method of product line modification by.

Which is not a level of brand loyalty.

Which of the following is not a component of brand equity.

Brands add value for both customers and the firm by

The only revenue producing element in the marketing mix is.

Which of the following is not a limitation of branding

brands indicate only the product category

Brands owned and developed by producers are known as

Trade mark is a ________________

Products designed to meet global segments

Products seen as only suitable in one single market

Products seen as having extension potential into other markets

Products adapted to the perceived unique characteristics of national markets

Anything that has the ability to satisfy a consumer need is known as________

Free MCQs with Answers and Explanations